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JACQUES GHRE
BEAUTY CENTER Jacques Ghré
for a star look
or how an aesthetist and woman embellisher moves into the Third Millenium enjoys its talents, flows along its currents and makes use of new techniques to give stars a new look. On the day of his birth, under the sign of Capricorn on Jan. 9, 1963, numerous fairies touched Jacque Ghré 's cradle and gave him many artistic gifts. Jacques and his elder Sister, both accomplished artists, grew up in the South of France.He worked both as a hairdresser and make-up artist with the greatest stylists before he purchased his own salon. Epicurian first,
Jacques Ghré has a considerable aura acquired with talent,
hard work, know-how and imagination.
Some customers who have been with him for 15 years say he has an
enchanted gift and knows how to make them look beautiful.
Jacques Ghré is the magician who tends to turn women into creatures as glamorous and perfect as magazine top models. And God knows he has produced a large number of perfect creatures. From 1990 to 1996, he was studio hairdresser for Thierry Mugler fashion parades. The grand finale for those parades came in 1996 at the Cirque d'Hiver where Thierry Mugler was celebrating fastuously his 20 years in the Haute Couture business. During this intensive fashion happening devoted to beauty, he supervised hair and make-up for Claudia Schiffer, Cindy Crawford, Helena Christensen, Naomi Campbell, Christie Turlington, Eva Herzigova, Emma, Kate Moss etc. Every single top model went through the magic hands of this beauty expert. This studio work with the greatest photographers, art directors and to models gave him a new energy and trend in hair styling. Since 1996, he also was studio hairdresser and make-up artist for other known stylists, and collaborated to hair/make-up styling in numerous ready-to-wear catalogues, Noir c'est Noir included. Finally, members of the jet set and stars have been calling him every Summer for 10 years in Saint Tropez. Jacques Ghré shop is an oasis of luxury, calm and delight Jacques Ghré:
an avant-garde hair salon and beauty parlour concept
Jacques Ghré built his success on a unique studio styling (Thierry Mugler) and salon cutting know-how. Jacques Ghré always found the means to satisfy his customers. To continue to make a difference and set a mark in the world of beauty beyond simply creating an attractive haircut, a number of services must now be offered these customers have come to expect. Jacques Ghré was thus the first salon in Marseille to offer so many service 'pleasures' and it is today the only one. The success of Jacques Ghré's beauty salon is based on the professional, artistic and human qualities of the owner, his assistants and those who enjoy his talent and techniques. Each of the professionals working with Jacques Ghré exercises a trade calling on numerous techniques which impose self-involvement close to altruism. Creating, gathering, maintaining, stimulating but also renewing such different skills and trades, each with a high added value, is achieving the impossible and also a necessity. Jacques Ghré, a reference salon in terms of ideas, methods and quality intends to remain first while continuing to improve for his customers' optimum satisfaction. Jacques Ghré's professionals and partners e.g. l'Oréal, Schwarzkopf and Sébastian, associate their skills every day to build a new beauty concept as well as the success of a new franchise network. As they entrust their beauty to Jacques Ghré, his customers know that they are enjoying 20 years experience in terms of styling, make-up and personal image consulting. Enchanting decoration: Jacques Ghré knew to how develop a warm atmosphere he enjoys. West Indies rythms , salsa and biguine, give the place a warm, latin ambiance. Logo : A dynamic but nonetheless harmonious logo was created from his monogram on the entrance door and the shopwindows; it is also embroidered on the light microfiber gowns which are black with ivory edging for technical activities, black with Navy blue for styling and cutting. The towels as well as the assistants' overalls are also carefully designed with ivory, Navy blue and black shades. Jacques Ghré's 'JG' is divinely engraved in tablet sand glass in the working space and on the counter. A space sized
for and devoted to beauty
Jacques Ghré's salon is in both the most attractive area and the best shopping district in Marseille. Spread over 800 m2, it is the image of a top range salon.The decoration is meeting a single architecture concept with soft ivory shades, clear wood, and a white beech floor all symbolic of JacquesGhré's philosophy. Whenever one enters Jacques Ghré's salon, one is on an elegant and refined stage served by charming, smiling personnel who seem to know everyone. Relaxation corner This seems to come straight out of Arthur Hemingway's books in Cuba: island wood sofas with soft cushions covered with light fabric; low forged iron table in the waiting corner; the plants decorating the salon with a dense foliage are particularly emphasised. Hair styling and cutting corner The same shades have been retained for the cutting and styling corner even if it looks slightly more contemporaray. Design lamp walls with soft, warm and subdued lights switch from white to natural and enhance the customers' beauty. The sand glass tablets take up transparencies and play hide and seek between lights and the engraved logo. The customers sit in comfortable armchairs with ivory and white monochromes. Technical space There again, beauty,
a greeting spirit and comfort are emphasized. This space is in the back
of the shop. The customers
are comfortably welcomed in large pans in an atmosphere of trust and
confidence
Beauty parlours Finally, beauty, massage and body care parlours are a haven of peace in the salon. Subdued lights, soft colours and harmonies, materials give the place a divine look. This soft atmosphere is simply broken by futuristic, very third millenium, screens showing in continuous alternance Thiery Mugler shows where some of the top models hair and make-up is supervised by Jacques Ghré as well as current ready-to-wear and haute-couture parades filmed in Milan, Paris, London or New York. Seven technicians, including 4 haitdressers formed by Jacques Ghré are attempting to make women look beautiful with a new appearance and self-confidence. Jacques Ghré is devoting a great deal of his time to training. Always atttracted by the best and avant-garde, he does not hesitate to fly regularly to Los Angeles, California, the mecca of cutting and styling techniques, to take in the new trends and technologies. Top range additional services for his customers' well being Jacques Ghré
knows better than anyone else that time is priceless. This is why
he decided to innovate services so that his customers take maximum advantage
of a pleasurable moment when they are being spoiled while having their
hair done. Cars are picked
up from the shop to a parking space near by and one (1) hour free parking
is offered. Beverages
are regularly served while the customers are being looked after: Tea
and cakes at 5:00 p.m; tasty and healthy lunches on the spot.
Exceptional events call for exceptional gestures and Jacques Ghré salon is opened on Sundays for his customers' best satisfactions. Normal opening hours are from 9:00 to 6:00 p.m. Care Jacques Ghré
is offering face and body aesthetic care in two parlours, a high pressure
UV parlour and shower. The
customers can then fully enjoy their shiatsu massages, hair removal
with honey and US nail tatoos.
Products Jacques Ghré is working in close cooperation with the Californian hair care and beauty product company Sebastian for whom he is the sole "ELITE" agent in Marseille. Sebastian present two haircut and make-up collections every year. Five hair product lines that go with a lifestyle and price range, a green tea face care line, a 'total indulgence' body care line including essential oils and natural extracts and four make-up trays: one for complexion, one for eyes, one for lips and one for nails are available in the salon. These products are used in the salon and can also be purchased by those customers wanting to follow the same beauty treatment at home. It must be noted that the Sebastian Laboratories were precursors as regards the use of silicone in hair poducts. Hair cutting Taking advantage of training courses in California, Jacques Ghré became a talented and innovative razor-cut precursor; in fact, he uses a razor whenever he wants to give a movement and life to any haircut. This is why conventional squares are gone and layers are more discrete, shapes are invented for straight hair while curly ones are disciplined. This razor-cutting talent is always carefully doubled by a technical one. Then, very fair sweeps are known as Californian and the most honey ones are Venitians. Whenever a complete transformation is required, Jacques Ghré observes the customer, watches her move, speak and live, takes pictures and films up to the final suggestion documented with pictures so that a total look always completed with a hair cut is offered quietly and assuredly. Nothing is imposed and every decision is made in concertation Prices and packages One does not visit
Jacques Ghré for a simple haircut but to be transformed
and have a star look.
To those who are
ready to devote half a day of their precious time being spoiled in the
best salon in town, Jacques Ghré offers face care, UVs,
make-up, manicure, shampoo and brushing packages as well as wedding
packages including haircut, make-up and hand care etc.
Jacques Ghré is presenting and developing his know-how on an Internet Web site: www.jacquesghré.com Jacques Ghré's
philosophy
Jacques Ghré is distinguished by an original concept, a philosophy and test for beauty. Greeting, friendliness, know-how, dialogue, skills, talent, professionalism, coherence, complementarity are the key words, leitmotif and spearhead of his philosophy. Quality and high technicality of the services combined to talent and a sense of improvement allow retaining customers that are never totally won over. Finally, creation is an essential notion combined with a high and well established image. The success and originality of Jacques Ghré's project are based on his image, talent and experience. Establishing a company calls for entrepreneurialism to which every partner should adhere and the Jacques Ghré concept should be the federating spirit. A franchise project is not a simple adventure; it is a sound construction built by professionals and cemented every day by those individuals involved. Jacques Ghré's project meets a specific chart and includes a communication strategy. Jacques Ghré accepts to guarantee and maintain a very high quality level of service in every salon bearing his name, thus inscribing a prestige and elegance label to export his style successfully in New York, Los Angeles and Miami. It is quality which makes this project credible and gives women the assurance thay shall find a service, a know-how, a spirit and a design in every Jacques Ghré salon. The communication
strategy includes local, national and international advertising,
direct marketing, internal communication and relations with the press.
His experience of shows and haute-couture significantly contributed to the development of his internationalisation from the French hair styling image and the transfer of top technologies inherent to those trades. Jacques Ghré' project implies access to: - The fame of a national
and international trade mark
- The safety related
to experience and know-how
- The complete communication
of the Jacques Ghré system
- The insurance of a renewal every season - The purchase of a creative and motivating training - The guarantee of
an exclusive territory
- The development of friendship and
self-esteem within the group
The Jacques Ghré's project means adhering to: - The discovery of a style and method common to all - The development of human values within the team - The improvement of communications within the team - An adequate and constructive reply to the customers' requirements Jacques Ghré
intends to develop complementary beauty as well as hair ranges and product
lines signed for the well being and permanence of the customers.
Finally, Jacques Ghré is a NAME in French hair styling who intends to expand and give the benefit of his talent, skills and beauty philosophy with the successful internationalisation of his project. |
